Floris London Review 2026: Nine Generations of Perfume From Jermyn Street
Picture a narrow shop on London's Jermyn Street, mahogany cabinets glowing under soft light, and a perfumer blending oils in a back room where his father and grandfather once stood. You lift a blotter to your nose: a flash of nutmeg, then sandalwood and vetiver settling in like a well-cut wool coat. That is the world of Floris London, a family perfumer that has been scenting the same street since 1730 and now ships its fragrances to the U.S. through its American store.
We went through Floris London's U.S. site, its fragrance families, prices and policies in October 2026. Here's what you get, which bottle suits which person, and how to try Floris without committing to a full $270 bottle on day one.
The Story: Nine Generations on Jermyn Street
According to the brand's history page, founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products in London's St James's quarter. The shop they opened at 89 Jermyn Street is still the heart of the business, and it is still run by their descendants today.
The timeline reads like a who's-who of British history. Floris received its first Royal Warrant in 1820 as comb maker to King George IV. The Spanish mahogany cabinets bought at the Great Exhibition of 1852 still stand in the shop. Floris keeps a letter from Florence Nightingale thanking "Mr Floris" for his "beautiful sweet-smelling nosegays," a 1934 receipt for Winston Churchill's Stephanotis, and a 1959 receipt for Rose Geranium bought for Marilyn Monroe. Ian Fleming was a regular customer and wrote Floris into his 1955 novel Moonraker.
The craft hasn't left the family either. Edward Bodenham, Floris's 9th-generation perfumery director, puts it simply: "We compose our fragrances in London in the same room my father did, and his father before him."
What Makes Floris Different
- A handwritten archive. Floris says its founder recorded his first formula in a leather-bound book, and that book and the formulas that followed are still kept in the perfumery at 89 Jermyn Street. Today's creations draw on that archive.
- Made in Britain. The brand describes its fragrances as made in Britain by an in-house perfumery team, using sustainably sourced absolutes and essential oils from long-serving suppliers.
- Single-note thinking. Many compositions are built around one central note, such as neroli, bergamot, oud or rose, so each scent has a clear personality you can recognise across a room.
- Old-school bath details. The 100g luxury soaps are hand wrapped, finely milled, made with a vegetable base and shea butter, and stamped with a mould Floris says dates from the early 1800s.
The practical upshot? You're not buying a celebrity launch that disappears in a year. Many Floris scents, like Stephanotis and Rose Geranium, have been on the shelf for generations, so you can rebuy your signature for years.
Shop the Floris London Highlights
Four pieces worth knowing, with the U.S. prices we saw on Floris London's site in October 2026.
Prices change often; the brand's site always shows the current price.
Smell a Piece of London History →
The Lineup: Find Your Floris Scent
Most Floris fragrances come in four sizes, so you can start tiny and scale up once you're sure. The FAQ explains the price gap: Eau de Parfum holds a greater percentage of fragrance oils than Eau de Toilette, so it costs more but you need less of it.
| Product | Price (U.S.) | Buy this if… |
|---|---|---|
| Eau de Toilette (e.g. No. 89, Lily, Santal, Limes) | $165 (100ml), $125 (50ml), $35 (10ml), $6 (2ml sample) | You want a lighter, everyday classic |
| Eau de Parfum (e.g. Neroli Voyage, Cherry Blossom, Leather Oud) | $270 (100ml), $180 (50ml), $45 (10ml), $7 (2ml sample) | You want a richer scent that needs fewer sprays |
| Ledger Series (e.g. Edwardian Bouquet, Vetiver, Stephanotis) | $330 (100ml) | You love heritage florals and woods |
| Sample Set | $50 | You're new to Floris and want to explore first |
| Perfumer's Trilogy: For Her / For Him | $98 (3 × 10ml) | You want a travel-ready trio or an easy gift |
| Luxury Soap (100g) | $30 | You want a little Floris at the sink every day |
| Luxury Hand Lotion (250ml) | $53 | You like your hands to smell like your perfume |
| Scented Candle (175g) | $90 | You'd like your living room to smell like Jermyn Street |
| Reed Diffuser (200ml) | $150 | You want a low-effort, always-on home scent |
| Perfume Design – Bespoke (6 × 100ml) | $8,109 | You want a scent made just for you, with the perfumery team |
No. 89: the gentleman's classic
Floris describes No. 89 as a classic, elegant cologne: a touch of spicy nutmeg, a floral heart, then a woody base of sandalwood, cedarwood and vetiver. It's the scent James Bond's creator favoured, and the brand notes this Eau de Toilette is vegan. Buy this if you want one confident bottle that works with a suit or a sweater.
Neroli Voyage: sunshine in a bottle
This Eau de Parfum opens with neroli and lemon plus marine notes, moves into jasmine, ginger and fennel seed, and dries down to oak wood, musk and amber. Floris says it was inspired by a letter Robert Floris wrote home while sourcing ingredients abroad. Buy this if you like bright citrus that still feels grown-up after dark.
Edwardian Bouquet: for floral romantics
Bergamot, mandarin and hyacinth up top; jasmine, rose and ylang ylang in the heart; amber, musk, oakmoss and patchouli underneath. Buy this if you want a full, old-world bouquet rather than a single soft flower.
Not sure yet? Start with the Sample Set
The Sample Set is a box of 2ml vials designed so you can find your favourite before choosing a full bottle. On the U.S. homepage, Floris says buying a Sample Set earns you $30 off a full-size 100ml purchase, which makes it the smartest first step for most shoppers.
Try Floris With the Sample Set →
Shipping, Returns and Gift Wrapping
| Policy | What Floris London (U.S.) says |
|---|---|
| Free shipping | Complimentary standard shipping on U.S. orders over $150 |
| Under $150 | $7 flat fee |
| Transit time | Standard ground: 3–7 working days |
| 2-day delivery | $25 flat rate |
| Not shipped to | PO Boxes, Canada, Puerto Rico, Guam and several U.S. territories |
| Returns | Unopened products in original packaging, within 28 days of delivery, sent tracked at the customer's expense |
| Not returnable | Bespoke, engraved and customisation orders (unless faulty or damaged on arrival) |
| Shipping costs | Non-refundable; replacements ship free (except expedited) |
| Gift wrapping | Complimentary on full-priced orders, with personal messages |
The key hesitation with any perfume order is "what if I hate it?" Floris only takes back unopened products, so test with a 2ml sample or a 10ml size before you break the seal on a 100ml bottle.
Pros and Cons
| Pros | Cons |
|---|---|
| Family perfumer on Jermyn Street since 1730 | Full-size Eau de Parfum is $270 |
| Made in Britain by a 9th-generation perfumery team | Returns accepted only if unopened |
| Four sizes, from $6 samples to 100ml bottles | Return shipping is at your expense |
| Sample Set earns $30 off a full-size 100ml purchase | No shipping to Canada or PO Boxes from the U.S. store |
| Complimentary gift wrapping on full-priced orders | Free shipping only kicks in above $150 |
| Matching soaps, lotions, candles and diffusers | No public promo code |
Who Will Love Floris London?
- Heritage lovers who like knowing Churchill and Fleming shopped at the same counter.
- Signature-scent seekers who want one fragrance they can rebuy for decades.
- Gift-givers: a Perfumer's Trilogy or a wrapped soap set looks the part with zero effort.
- Home-fragrance fans who want candles and diffusers that match their perfume.
- Anyone dreaming of a bespoke scent, via the Perfume Design service.
How to Save at Floris London
- Start with the $50 Sample Set and use the $30 reward toward a full-size 100ml bottle.
- Buy a 10ml first ($35 EDT, $45 EDP) before you commit to $165 or $270.
- Build your cart past $150 for free U.S. standard shipping, for example a 100ml EDT plus a $30 soap.
- Use the free gift wrapping instead of paying for wrap elsewhere.
- Check our deals page before you order.
Floris London FAQ
Is Floris London still family-run?
Yes. Floris says the shop at 89 Jermyn Street is still run by descendants of founder Juan Famenias Floris, and its perfumery director is from the 9th generation.
What's the difference between Eau de Parfum and Eau de Toilette?
Floris explains that Eau de Parfum contains a greater percentage of fragrance oils, which is why it costs more and why you need less of it for the same effect.
Can I return a perfume I've opened?
No. The U.S. returns policy accepts only unopened products in original packaging within 28 days of delivery, unless an item arrives damaged or defective.
Does the U.S. store ship everywhere in America?
It ships within the U.S. with free standard shipping over $150, but not to PO Boxes, Puerto Rico, Guam and several other territories, or to Canada.
Our Verdict
Floris London sells something few brands can: a scent with nearly 300 years of family history behind it, composed in the same London room for generations. Prices sit firmly in luxury territory, but the four-size system and the Sample Set make it easy to fall in love before you spend big. Pick a 10ml or a sample, find your signature, then check our Floris London deals page before you order the full bottle.
Find Your Floris Signature Today →
How we wrote this: GlowTrials researched Floris London using its official U.S. website, product listings, prices and policies in October 2026. We haven't personally tested these products and we don't invent ratings or discount codes. We may earn a commission if you buy through our links, at no extra cost to you.