Beauty Pie Review 2026: Is the Members-Only Beauty Price Model Worth It?
Turn over almost any luxury lipstick and you're paying for a lot more than the lipstick: the department-store counter, the glossy campaign, the celebrity face, the retailer's cut. Now imagine the same kind of formula with most of those layers stripped away, and a price tag that shows it.
That's the pitch behind Beauty Pie, a membership beauty brand that sells skincare, makeup, haircare and fragrance at two prices: one for everyone, and a lower one for members. GlowTrials went through the U.S. store at beautypie.com in October 2026, comparing member and non-member prices, the membership terms and the returns rules, to work out who actually comes out ahead.
The Idea: Cut Out the Middle Layers
According to Beauty Pie's About page, founder Marcia Kilgore always believed the beauty industry "worked backwards", with retailers taking a large share of the selling price and brands spending heavily on advertising. Her answer was to call on a network of 50+ beauty labs, fragrance houses and cosmetic scientists in countries including France, Switzerland, Japan, Germany, South Korea, the UK and the USA, and sell their products direct.
The site sums up what you don't pay for: retail markups, fancy shops and glitzy packaging. What you do pay for, if you want the member prices, is a membership.
How Membership Works
- Beauty Pie+ costs $59 a year, paid upfront and renewed automatically unless you cancel.
- Member prices unlock instantly once the membership is in your bag. You don't pay until checkout.
- You can still buy without joining, at the higher non-member price shown on every product.
- Cancel within 14 days of joining and the fee is reimbursed, minus any free products and member-priced orders placed in that window.
- A first-year savings promise: for new annual members (from 17 December 2025), if you don't save the value of your membership in your first year, Beauty Pie says it will refund the difference.
Member vs. Non-Member: What the Gap Looks Like
Here's how the two prices compared on popular U.S. listings in October 2026:
| Product | Non-member | Member | Member saves |
|---|---|---|---|
| No-Smudge Tubing Mascara | $20 | $13 | $7 |
| Futurelipstick (Deluxe Shine) | $29 | $17 | $12 |
| Wondercolour Longwear Cream Eyeshadow Stick | $22 | $14 | $8 |
| Supercheek Silk Dip Luminous Liquid Blush | $35 | $20 | $15 |
| Element 79 Eau De Parfum | $75 | $45 | $30 |
| Rêves d'Èze Luxury Scented Candle | $79 | $47 | $32 |
| Super Healthy Hair Smoothing Paddle Brush | $42 | $29 | $13 |
The pattern is clear: the bigger the ticket, the faster the $59 fee pays for itself. Two fragrances alone would cover it.
Shop the Beauty Pie Highlights
Popular Beauty Pie products with the non-member and member U.S. prices we saw in October 2026.
Prices change often; the brand's site always shows the current price.
What's Worth a Look
Makeup that keeps it simple
The No-Smudge Tubing Mascara uses what Beauty Pie calls Absolutube™ technology, forming tubes around each lash that slide off with warm water. It's made in Korea. The Wondercolour Longwear Cream Eyeshadow Stick is an Italian-made roll-up stick you can use as a soft liner or smudge out for a smokier look. The Futurelipstick in Deluxe Shine is pitched as a sheer lipstick, balm and gloss in one, with squalane and vitamin E.
Fragrance from named perfumers
Element 79 was created by French perfumer Karine Vinchon Spehner, with pink pepper, sandalwood, orange flowers and peach. The name is a nod to gold's atomic number. Stole The Morning mixes jasmine, rhubarb and pear with orris, violet, musk and tonka bean. Both are $75, or $45 for members.
Home and hair
The Beauty Pie x Reena Simon candles are large 350 g, 3-wick candles in a matte ceramic vessel. Rêves d'Èze is a fresh morning scent with mint, eucalyptus, tea leaves and green basil. For hair, the Smoothing Paddle Brush pairs a beechwood body with nylon and natural boar bristles, for wet or dry use.
Buy as a member if…
…you'll spend more than about $60–$100 over a year, or you want fragrance or candles. The savings on a single perfume cover most of the fee.
Buy as a non-member if…
…you only want one mascara or lipstick. Paying $7 extra on a mascara beats a $59 fee you won't use.
Compare Beauty Pie Member Prices →
Shipping and Returns
| Policy | What Beauty Pie says |
|---|---|
| Where it ships | The USA and the UK |
| Shipping cost | Standard shipping fees apply unless your basket qualifies for a free-shipping promotion |
| Standard returns | Ask within 14 days of delivery; items must be in original condition |
| Opened cosmetics | For hygiene reasons, many opened face, body, makeup and haircare items can't be refunded |
| Enhanced returns | 30 days, unused or gently used, free prepaid label, on listed items such as the Tubing Mascara, Wondercolour sticks and Superluminous Tinted Skin Glow Serum |
| Exchanges | No exchange system at the moment |
| Membership | Cancel anytime; 14-day cooling-off refund for new members |
The enhanced-returns list is the secret weapon for nervous first-timers. Trying a mascara or cream eyeshadow stick from that list means you can send it back within 30 days even if you've gently used it.
Pros and Cons
| Pros | Cons |
|---|---|
| Member prices well below non-member prices | $59 annual fee, renewing automatically |
| No minimum spend for members | Opened cosmetics often can't be returned |
| Fragrances by a named French perfumer | No exchange system |
| 30-day enhanced returns on selected makeup | Ships only to the U.S. and UK |
| First-year savings promise for new annual members | Shipping fees apply outside promotions |
| Starter kits with free products | Some products sell out and come back in waves |
Who Will Love Beauty Pie?
- Regular beauty shoppers who restock several products a year.
- Fragrance lovers who want a fine-fragrance bottle for $45.
- Ingredient readers who like knowing who made a formula and where.
- Gift planners eyeing the Better Than An Advent Calendar™ ($289) for the holidays.
How to Save at Beauty Pie
- Join with a starter kit — the six-product Intro Kit pairs a year of Beauty Pie+ with six products for $59, and Build Your Own Bundle lets new members pick 5 free products (3 full size, 2 minis).
- Time your fragrance — members get $5 off any fragrance through October 31, 2026, applied automatically.
- Order through the app first — members get free standard shipping on their first iOS app order.
- Claim the welcome gift — new paid annual members get a free gift on their next order of $29+ within 60 days.
- Check our deals page before you check out.
Beauty Pie FAQ
How much is a Beauty Pie membership?
Beauty Pie+ is $59 a year in the U.S. Starter kits bundle the membership with free products.
Can I shop without a membership?
Yes. Every product shows a non-member price; the member price is lower.
Can I cancel?
Yes, anytime in your account. New members who cancel within 14 days get the fee back, minus free products and member-priced orders.
Can I return makeup I've opened?
Usually not, for hygiene reasons, unless the item is on the enhanced-returns list, which allows 30 days for unused or gently used products.
Our Verdict
Beauty Pie is a good deal for people who buy beauty regularly and a so-so one for occasional shoppers. Add up what you'd buy in a year: if the member savings beat $59 (and with a fragrance or two, they quickly do), join with a starter kit and stock up. Check our Beauty Pie deals page first for the current offer.
How we wrote this: GlowTrials researched Beauty Pie using its official U.S. website, product listings, member and non-member prices, help center and policies in October 2026. We haven't personally tested these products and we don't invent ratings or discount codes. We may earn a commission if you buy through our links, at no extra cost to you.